Music Video - Evaluation

The evaluation is in video form. Due to uploading difficulties, the video will be presented on an accompanying media disc.

Music Video - Final Cut

Due to ploading difficulties, the video will be presented on an accompanying media disc.

Final Design - Magazine Advert

This is the final design for our advert that would be appearing in a music magazine. The artwork is strongly reminiscent of the CD cover so that there is a clear connection between the two. Also featured is basic information of the CD and a release date with the same typography theme featured on the CD.

Final Digipak Design - Inside Cover

Here is the imagery that will make up the inside of the digipack. The CD would appear on right had side, with the flower on the left being the main feature on display when the case is opened. The colours used and te flowery subject add well to the attitude of the band and the nature of their music.

Final Digipak Design - Back Cover

The mouth design and the newspaper backing are seen combined in this final design. Rather than editing the parts together digitally, we decided a physycial 'cut and stick' appraoch would go better with the image of the band.

Final Digipak Design - Front Cover

We decided to go with the Album cover featuring the two shoes and the head of david. This recieved a more positive response than the more abstract appraoch.

Digipak Feedback

We recieved feedback from classmates and from friends of the age group the music video is aimed at. We recieved the following feedback:

- Design 2 was deamed as more fitting because of the clear relation to the attitude of the group. Also the inside cover would then be visually more similar.

- Design 1 is definitely a more abstract appraoch, but is less suitable for the final design, regarding the target audience. Teenagers may not be interested in such a cover.

- The font spelling the word 'Attitude' was said to be a good idea, and the accompanying imagery which is cut in the same style has a solid theme.

- The shoes provide a stomping effect, and some may identify the statue as David, a figure of male perfection. This reference is subtle and would go down well with any audience members who recognised it.

- The elements should now all be put together to see how it works as a physical digi-pak.

- It may be a good idea to include an insert, so it provides more of a reason to buy the digi-pak rater than download the song digitally.

- If the newspaper is going to back the mouth, or be on agazine advert, it should be faded out to not take too much emphasis away from the test and main images.

- Ancillary tasks are good so far, now do some further developments on the magazine advert.