The image of the band is a girl group with an attitude. I thought that this would be something that is commonly depicted in a stylish magazine such as ‘Vogue’. With this in mind, I began to seek out advertisements which use similar ideas and themes to what we are looking for. Whilst it would be very difficult to find an album advertisement in such a magazine, I’m confident that we can get a demonstrative group of images and ideas from it.
This is an advertisement for the massive fashion industry ‘Chanel’. This really caught my eye in terms of colour and composition. I feel that they have used a double spread exceptionally well. It seems like the entire advert could have been hosted only on the right hand page, with the name in the same place. However, an extra page was added even with a very blurred background just for the name to rest on. The aim of the advert seems to be a display of importance. There are no other words at all besides the company name on the left page. The company are just looking to flaunt their popularity and remind the reader of their industry.
The use of black and white works well. Whilst colour hasn’t been removed entirely, the scenery surrounding the character has certainly been de-saturated. The clothes themselves are black and white, so the only warmth from the image is evident in the skin and hair of the model. It’s interesting how they have chosen a tree with such markings speckling its bark. It really relates to the clothes and gives almost a chameleon effect. It seems to make a ‘stand out from the crowd’ appeal.
I certainly appreciate and very much like the near pompous attitude of the advert. I hope that we could recreate a similar vibe by using techniques shown here. Whilst I think the use of a single word on this page-spread, I feel that this is not a good idea for what we hope to achieve. We are advertising a very specific product and details of its release along with the artists involved and any companies that had a part in its release. It would be good if we left some star-ratings on our advert. The aim is to try and sell it to a target audience so we need to find a good line between visual impact, and including relevant text and information.
This image appealed to me in the ways of the subject and colours. I spoke before in the initial ideas of how the image we use for our magazine advert may involve shoes and will be cluttered. This captures both of those aspects in one shot. The shoes themselves are over the top and a fantastic colour. It’s a mixture of moody mauves and purples that could really be incorporated into our own designs. Ordinarily it’s common to see shoes aligned in a pristine fashion, so it’s eye-catching and almost refreshing to see such elaborate footwear strung up in an ‘I don’t care’ manner. An attitude has been established without a person even being involved. I think this is very effective, and definitely something we should think about.
The deep mauves and purples bring out the characters attitude nicely, and the feathers I fell would have a place in our advertisement. The text layout is fairly typical; a big title at the top with accompanying text explaining the advert ad the bottom. Our article definitely needs to be informative, so we will no doubt need to include blocks of text in various locations. We don’t want to make them immediately obvious but they need to display vital information clearly.
This image is not an advert for a particular product, but is part of a larger article. I wanted to included this in primary research because of the clear attitude of the image. The clothes and scenery are exactly what we are aiming for. Whilst looking slightly more ‘rock star’ than the performers in our music video, I think that the idea of a tarnished background. I would like there to be an element of decay in our advert. The theme we’re going for at the moment is fairly gothic. Blacks and purples with roses and thorns. Whilst I think this is fairly generic and not drastically original, we don’t actually want it to differentiate to far from what the audience expect. We need to include our own material, but also keep to the winning formulas of advertising so as not to alienate potential customers just because we want to be different.
The Character is positioned interestingly. She is standing next to a vertical line and leaning to one side. Almost as if to be purposefully different from whatever surrounds her. Al of the text on the page is listed on the right hand side. As the background is otherwise empty, it balances out the composition with the electrical pipe. This advert has made me think about how we should compose our own advertisement. It’s not just what is involved that will attract customers, but positioning and layout is just as essential. The more professional we can make our advertisement look, the better.
This advert is obviously for a perfume endorsed by Julia Roberts. This advert stood out to me more than most. The positioning of the bottle gives an ‘in your face’ vibe. It’s a subtle product, but as it is completely central it draws the reader’s eye immediately. I also noticed that the first line of text isn’t the product name, but instead a slogan ‘Now, Aura is our science.’ I think that this is something that should be used in our advert. It goes against what the audience expect to see ad with the right phrase we may even attract additional customers. Our advert is bound to be very visual, so the ext included shouldn’t contrast too wildly with the surrounding clutter. The next step is to work out some font, logo and colour schemes.
With regards to the colour scheme of this advert, we want to go in the opposite direction of those seen in the above perfume advert. Gold and pink dominate the picture, both very dainty and beautiful colours. We need to appeal to our target audience with some darker, heavier tones such as purple black and red. The theme being something pretty turned nasty.
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